Ideate + Execute
LA Based. Global Reach.
Ursa South is an idea advancement, development and launching consultancy.
We work with clients that range from early stage startups to Global 500 enterprises to develop new brands, products and experiences that can be rapidly prototyped, planned and launched.
Idea Development & Advancement
A powerful bedrock to any new venture or product is a sound thesis and product concept.
Our forté lies in taking a client's base idea and developing it into a viable concept that can be developed into a launchable and scalable product.
Enrich is a FinTech banking concept focused around the US Millennial experience. The concept was advanced around existing possibilities within the banking regulatory framework and advanced studies in millennial consumer behavior.
Digital + Physical
We've built a reputation on reconciling the digital experience with physical products. Our belief is that both products are marbled into one and should act as catalysts and net positives to the customer journey.
Our capabilities span beyond product design or e-commerce development and into emotional engineering of product and brand experiences.
Bear State Coffee is an artisanal coffee and cold brew e-commerce brand that was a pioneer in the subscription and office coffee service space in 2013. The brand has been awarded numerous awards for taste and design.
Concept Testing & Validation
Building is hard. Launching is even harder.
Once a product is almost built and ready to be launched, the exercise of pre-launching or even thinking about a launch is already too late. Our window for launch starts the moment we commence idea development to create a product. A product launch is baked in to the DNA of a brand/venture/product and needs to be concurrently developed with everything else.
We will also engage with clients who already have developed and legacy product lines that need to reach new audiences and demographics. This task requires creativity, domain expertise and a network extensive enough to make the required impact. This is where we shine.
MOËT HENNESSY
Our client retained our services to curate a unique product launch tour for the ultra premium Hennessy Paradis Imperial Cognac. This spirit retails for over $4000 USD per bottle and is the ultimate expression of luxury and craft distilling within the LVMH beverages portfolio.
Design-driven and data-influenced.
Ursa_South works with individuals and companies across the maturity spectrum. If your (fill the blank here) company needs help creating, developing or launching, we may be able to help.
Leadership
Ursa_South is a consultancy created by Southern California-based entrepreneur, Arvind Murthy. Ursa_South was created as a catch all entity for Arvind and his network of entrepreneurs, marketers and developers to work on fun projects that appeal to our greater business and design appetite.
Let's Talk
Feel free to reach out to here if you're interested in working with us or want to learn more about our capabilities.